One of L'Oreal Professional's bestsellers, their iconic Majirel Permanent Hair Colour range is now better than ever to help unleash the creative in you. With over 100 on-trend shades to choose from, the possibilities are endless as all provide 100% white coverage and up to 3 levels of lift whether it's a dark or light shade. Its highly advanced formula protects the hair's fibre while providing a rich and intense colour from roots to ends. Rich in Incell and Ionene G, they promise hair that is 45% more conditioned following colour treatment glossy and soft to touch.