Drawing on the loveliness possessed by every woman, Sarah Jessica Parker's Born Lovely captures the elegance and grace of modern femininity. To celebrate this concept, the campaign is set in a NYC studio, with bright personalities showing off their casual-with-a-twist, ballet-inspired style. The signature Lovely bottle gets a fun twist with its reverse design and an oversized grosgrain bow to set it apart. A charming surprise from Sarah Jessica, the fragrance invites a new generation of women to explore the world of Lovely. Infusing mandarin, peony, and cassis with notes of freesia, honeysuckle, orange blossom, patchouli, cedarwood, and caramel, Born Lovely will have you smelling delightful! Who could resist such a charming story?