Born Lovely inspired by the loveliness all women are born with, born lovely captures the youthful elegance and grace of modern femininity. today’s bright personalities front a modern campaign, set in a sunlit NYC studio and referencing casual, ballet inspired style.

Sarah Jessica Parker created this up-to-date fragrance concept to invite a new generation of women into the lovely world.

Lovely with a fresh twist. Born Lovely has the same design codes of the original lovely bottle, but in reverse. finished with a youthful, oversized grosgrain bow adorning the bottle. a charming surprise from Sarah Jessica for the new lovely generation.

“The lovely story feels as relevant now as ever and, like any good book, the developing twists, new faces and fresh surprises are the hook. the born lovely fragrance is a contemporary update to the classic, starting a new chapter that we’re all wonderfully excited to share.”

Sarah Jessica Parker

Olfactory family: woody floriental

Top notes: mandarin, peony and cassis.

Heart notes: blushing freesia, honeysuckle and orange blossom.

Base notes: patchouli, cedarwood and caramel.