Meet Elk & Bloom: The Jewellery You'll Want to Wear on Repeat

There’s a new name in our jewellery collection, and if you love effortless gold and silver pieces that can transform an everyday outfit, you’ll want to get acquainted with Elk & Bloom.

We’re excited to welcome Elk & Bloom jewellery to The Beauty Store, with a new selection spanning delicate chokers, romantic heart necklaces, symbolic medallions, minimalist chains and statement pieces.

Founded in 2020, Elk & Bloom creates contemporary jewellery with everyday wear in mind. The wider range combines materials including 316L stainless steel and sterling silver, with gold finishes across selected designs. The brand is also known for hypoallergenic styles designed with sensitive skin in mind.

Whether your jewellery style is understated and minimal or you prefer a pendant that becomes the focal point of your outfit, there’s plenty to discover.

Why We're Loving Elk & Bloom Jewellery

Great everyday jewellery needs to do more than look good.

Elk & Bloom combines trend-led design with practical materials, creating pieces designed to slot easily into your existing jewellery collection. Across the brand, you'll find everything from waterproof steel jewellery to water-resistant sterling silver designs, alongside hypoallergenic options made with sensitive skin in mind.

And aesthetically? Think polished gold, clean silver, delicate chains, vintage-inspired coins and symbolic pendants that look just as good worn alone as they do layered together.

Here are some of the new Elk & Bloom pieces arriving at The Beauty Store.

Make a Statement with Gold Medallion Necklaces

The medallion necklace isn't going anywhere, and Elk & Bloom offers several distinctive takes on the trend.

Elk & Bloom Chunky Viking Compass Gold Claw Medallion Coin Necklace

One of the collection's most eye-catching designs, the Chunky Viking Compass Gold Claw Medallion Coin Necklace features an embossed Vegvisir compass held within a dramatic claw-inspired design.

The pendant is made from sterling silver with 14k gold plating and measures approximately 20mm. Elk & Bloom describes its sterling silver collection as water resistant rather than fully waterproof, while the base is nickel-free and designed to be suitable for sensitive skin.

It’s the perfect choice if you're looking for a gold statement necklace with more personality than a traditional pendant.

Elk & Bloom Chunky 18K Gold Coin Medallion Necklace

For an easier-to-style take on statement jewellery, meet the Chunky 18K Gold Coin Medallion Necklace.

Made with a sterling silver base and 18k gold plating, this textured pendant brings just enough impact to a simple outfit without feeling overdone.

Try wearing yours over a plain white tee, black knit or open-neck shirt and let the necklace do the work.

Elk & Bloom Chunky Rope Framed Gold Wheel of Fortune Necklace

For those who love celestial, vintage-inspired and symbolic jewellery, the Chunky Rope Framed Gold Wheel of Fortune Necklace is another standout from the new collection. Its decorative framed pendant adds instant interest to even the simplest outfit.

Wear it solo or layer it with a finer gold chain to create a jewellery stack that feels collected rather than overly coordinated.

Delicate Necklaces for Everyday Layering

Statement pieces might catch the eye, but some of the hardest-working additions to your jewellery box are the simplest.

The new Elk & Bloom collection includes several delicate necklaces and chokers designed for effortless layering.

Elk & Bloom Dainty 18K Gold Heart Love Necklace

If you're looking for a timeless piece — or a jewellery gift that feels personal without being difficult to wear — the Dainty 18K Gold Heart Love Necklace is an easy favourite.

It features a small ribbed heart pendant on a sterling silver necklace finished with 18k gold plating. The heart measures approximately 11.5mm wide by 15.5mm high, making it delicate enough for everyday styling while still adding a touch of detail.

Pair it with a shorter chain for an easy layered look or keep things simple and wear it alone.

Prefer cool-toned jewellery? There’s also an Elk & Bloom Dainty Sterling Silver Heart Love Necklace in the new collection.

Elk & Bloom Dainty Gold Disc Chokers

Minimal jewellery lovers will want to look out for the Dainty 18K Gold Disc Choker Necklace and Dainty Gold 14K Disc Choker.

Simple disc pendants are incredibly versatile: wear one with everything from a relaxed sweatshirt to a slip dress, or use it as the starting point for a layered necklace stack.

The collection also includes a Dainty Silver Chain Necklace, giving silver jewellery fans an equally easy everyday option.

Elk & Bloom Dainty 14K Gold Plated Bead Choker

Texture can make even minimalist jewellery feel more considered.

The Dainty 14K Gold Plated Bead Choker introduces subtle detail while remaining easy to layer with pendants and longer chains.

If you've been wondering how to layer gold necklaces without making them look too busy, combining different chain textures and lengths is one of the easiest ways to do it.

Jewellery with Meaning

One of the strongest themes running through the new Elk & Bloom collection is symbolism.

Alongside hearts, coins and compass motifs, you'll find pieces such as the Dainty 14K Gold Lock Necklace and Dainty 14K Gold Virgin Mary Miraculous Medal Choker Necklace.

The Virgin Mary necklace features a small oval religious-style pendant measuring approximately 20mm by 13mm. It's made from sterling silver and finished with 14k gold plating, while Elk & Bloom describes the sterling silver base as hypoallergenic, nickel-free and suitable for sensitive skin.

These meaningful jewellery designs also make thoughtful gift ideas for birthdays, celebrations and special occasions — particularly when you want to choose something that feels more personal than a simple chain.

Don't Forget the Rings

Necklaces may dominate the new arrivals, but there's something for your ring stack too.

The Elk & Bloom Thick 18K Gold Chain Link Ring brings a chunkier silhouette to the collection, making it ideal for mixing with slimmer rings or wearing alone as a statement piece.

Try combining bolder gold jewellery with simple clothing and neutral colours for an easy way to make the accessories the focus.

How to Style Your Elk & Bloom Jewellery

One of the best things about this collection is how easily the pieces can work together.

For a minimalist look, start with one fine choker or simple silver chain. For something more noticeable, introduce a heart, disc or lock pendant. And when you want your jewellery to become part of the outfit itself, reach for one of Elk & Bloom's chunkier coin or medallion necklaces.

You don't need every necklace in your stack to match perfectly, either. Mixing pendant sizes, chain textures and slightly different lengths creates a more relaxed, modern finish.

Gold lovers can layer the disc, heart and medallion styles, while silver jewellery fans can build their look around the sterling silver heart necklace and simple silver chain.

Is Elk & Bloom Jewellery Suitable for Sensitive Skin?

Sensitive skin can make jewellery shopping more complicated, which is one reason Elk & Bloom's focus on hypoallergenic materials stands out.

The brand's sterling silver product descriptions state that the silver foundation is nickel-free and suitable for sensitive skin, while the wider Elk & Bloom collection includes both sterling silver and 316L stainless steel designs.

It's worth checking the individual product description before wearing jewellery in water: Elk & Bloom differentiates between its waterproof steel collection and sterling silver pieces that are described as water resistant rather than 100% waterproof.

Discover Elk & Bloom at The Beauty Store

From dainty gold heart necklaces and minimalist silver chains to bold medallions and statement rings, Elk & Bloom jewellery makes it easy to refresh your jewellery collection with pieces you'll reach for again and again.

Whether you're searching for an everyday necklace, a meaningful jewellery gift, a new addition to your ring stack or the finishing touch to a layered gold look, our new Elk & Bloom collection has plenty to explore.

Ready to find your new favourite piece? Shop the Elk & Bloom jewellery collection at The Beauty Store.