So...? Fragrance

So…? Fragrance is the #1 best-selling self-select fragrance brand in the UK.

So…? is for the babe who is always up for a pamper night, has too much Instagram screen time, is internet savvy, loves fashion, is make-up obsessed, and adores newness! That being said, So…? is inclusive of all, with affordable prices across many ranges. Whether you’re the boardroom boss babe, looking for a holiday handbag essential, or a floral Sunday mood – So…? has scents for every occasion!

Indulges your senses and make heads turn your way with these fabulous new scents.

All So…? Products are proudly Vegan and Cruelty Free.

Looking for a deliciously fruity or a romantic floral body mist scent? Discover our collection of easy-to-wear Body Mists by So…? that range from our So…? Vanilla Body Mist to our fresh, fruity and floral body mist scents. Perfect for days when all you need is a quick fragrance refresh. Find your #SoMistHave now!